• February 2017

  • February 9, 2017

    Full-Spectrum Transparency – The New Kid On The Block

    Today, we attempt to define a term that is most used and abused in the ad-tech industry – Transparency. This blog was motivated by the questions our clients ask. These questions follow a very ...

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  • January 2017

  • January 23, 2017

    Looking Beyond SEO Is A Must for Startups

    A few years back, if you had a site technically optimized for search engines, it was enough. All you needed were basic web pages in place, a decent site structure, keyword-stuffed page titles, and ...

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  • January 23, 2017

    Industry Unification Essential To Counter Ad Blocking

    One of the hottest topics today in the digital marketing world is ad blocking, with everyone discussing what it means for the advertiser/publisher/consumer trifecta. Though I think the hype ...

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  • January 23, 2017

    Why Do I Need Digital Marketing When I’m Already Buying Traditional Media?!

    Recently, I had the opportunity to interact with a few of my friends, avid marketers, who were juggling with the thought of embracing digital media marketing in addition to the traditional marketing ...

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