Founded in 2013, Datawrkz is a leading Digital Marketing Solution provider for publishers, agencies and brands. The company is headquartered in Singapore and has a strong presence in the US and India. Datawrkz works with both Agencies and Publishers to help them leverage the programmatic paradigm. On the demand side, Datawrkz functions as an Independent Trading Desk to power digital media strategy, planning and execution on behalf of their Agency and Brand clients in a transparent financial model. On the supply side, Datawrkz drives higher yield for publishers through proprietary programmatic technology with BidAmp – a header bidding and mediation solution and AdPrimus – the company’s suite of innovative ad units.


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Transparency is an attribute we consider sacrosanct and is at the heart of our operations. We are upfront about what we do, and how we are doing it. We believe in openness so much, we even coined our own framework – Full Spectrum Transparency. Take a look and compare us to your alternatives to see how they stack up.

Client Centricity

We realize that your results, time, and money are impacted by any decision we make, and we take that responsibility very seriously. You can count on us to walk you through options and suggest a course of action that benefits you.

Democratizing Ad-tech

We understand that clients – both large and small – are trying to make sense of the constantly shifting sands in Advertising Technology. Our solutions are constructed keeping the needs of all sizes of clients in mind.

24×7 Support

As a globally distributed organization, we make ourselves available when you need to talk to us. We work when you work. We even work when you rest!


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Senthil Govindan

Chief Executive Officer, Co-founder

Senthil Govindan is the CEO and Co-Founder of Datawrkz. With over 15 years of experience in Advertising Technology and Software Products, he has held a broad range of leadership positions across Marketing, Consulting, Business Strategy and Product Management functions apart from his current responsibility of leading Datawrkz.

Senthil holds an Undergraduate Degree in Engineering from Annamalai University, an MS degree in Management Information Systems from the University of Arizona and an MBA degree from the Indian Institute of Management. Senthil lives in Bangalore with his wife and two kids though, as he often says, most of his life is spent on a plane.

Co-founder Datawrkz

Anand Prakash

Chief Operations Officer, Co-founder

Anand Prakash is the COO at Datawrkz. He co-founded the company and currently oversees Business Operations and Publisher Development. Apart from that he also guides the organization in Business Development and Corporate Strategy. He has held a wide array of senior management positions across operations, project management, product development and consulting for Digital Marketing, Investment Banking and IT product firms. He dabbled into entrepreneurship 5 years ago when he founded Berylsys Technology to provide IT consulting to small and medium enterprises in India.

Anand graduated in Mechanical Engineering from the Indian Institute of Technology, Kanpur. He also holds an MBA in General Management from the Indian Institute of Management, Ahmedabad. Anand lives in Bengaluru along with his wife. Anand is an avid reader and juggles his love for travel with a newly discovered penchant for photography.


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Director Product Management Datawrkz

Charu Lalwani

Director, Product Management

Charu Lalwani, the Director of Product Management at Datawrkz, comes with an entrepreneurial spirit. She takes pride in her demonstrable experience of transforming an idea into a profitable venture despite environmental constraints.

She has more than 14 years of experience with expertise in product life cycle, product roll-outs, cross functional team coordination, and program management. She is the owner of product life cycle at Datawrkz. She manages the product roadmap, ensures the product is built to the right standard, enables the cross functional teams to sell and support the products.

As a cofounder of Sancus Technologies, Charu was responsible for product software development services for 5 years. She has also worked with global banks (i.e. UBS Wealth Management, UBS Investment Bank and Bank of New York) in UK. She started her career in financial messaging services as a Technical Architect and was later resigned as EMEA Rollout Manager.

Director Technology & Analyst Datawrkz

Dr. Shyam Sundar Dhanabalan

Director Technology and Analytics

Dr. Shyam Sundar Dhanabalan is the Director of Technology and Analytics at Datawrkz. With over 13 years of experience in cracking complex problems ranging from high performance computing R&D to commercial product development, he has always been passionate about taking up new challenges. He is currently spearheading the development of innovative suite of products at Datawrkz.

Shyam holds a PhD degree in Computational Fluid Dynamics from National University of Singapore. He resides in Singapore along with his wife and was just blessed with an adorable baby girl. He is also an avid tennis enthusiast and plays regularly.

Director Operations Datawrkz

Arun Soumya Mukherjee

Director, Operations

Arun Soumya Mukherjee is the Director-Operations at Datawrkz. He leads the client servicing and campaign delivery teams in Datawrkz and is responsible for ensuring the performance of all marketing campaigns entrusted by the clients. He also leads the publisher operations function to make sure that the publishers can leverage programmatic technologies in the most optimal way to improve their revenues.

Arun is a media and marketing professional and his journey of 13 years comprises rich experience in traditional media, digital media, market research and consulting. He has worked with clients in FMCG, pharma, manufacturing, retail, online, real estate and publishing sectors.

Arun holds an undergraduate degree in Engineering from Jadavpur University and an MBA from IIM, Ahmedabad.

data-driven Digital Agency and Independent Trading Desk